Thessaloniki, +15.8°C
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adag

Apollon Drikoudis Art Gallery

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Client ADAG
Scope WEBSITE
Role DEVELOPER
Design DIALOGUE
Visit adag.gr ↗

ADAG is a contemporary art gallery curating exhibitions, representing artists, and producing programming that brings new work to a wider audience. The gallery needed a digital presence that matched the experience of stepping inside the space — quiet, considered, image-led — while staying effortless for the curation team to manage day to day. In collaboration with Dialogue Design (design), Kukarika delivered a custom WordPress platform with a clean exhibition presentation, a comprehensive artists directory, and choreographed page-level animations that frame each artwork on its own terms. The result is a site that reads like the gallery itself: the work first, the navigation quiet, the storytelling deliberate.

A gallery whose work is the message. The website had to feel like the curation — image-first, paced, unhurried — without forcing the team to wrestle with code every time a new exhibition opens or a new artist joins the roster.

01

Image-first storytelling

Artwork photography had to lead every page. The site needed to feel like a gallery wall, not a content management screen — typography quiet, layout generous, the work always the loudest element.

02

Choreographed animations

Subtle, art-respecting motion that frames each piece without distracting from it. No splash, no spectacle — just deliberate pacing that matches how visitors move through the physical gallery.

03

Artists directory at scale

A clear, navigable roster of represented and exhibited artists, each with their own biography, portfolio, exhibition history, and press — structured so it stays elegant as the roster grows.

04

Exhibition lifecycle

Past, present, and upcoming exhibitions had to live in one structured archive, with the current show always surfaced first and the back-catalogue easy to explore.

05

Curator-friendly editing

Every exhibition, artwork, and artist page needed to be managed by the curation team in plain language — no developer in the loop for new programming.

06

Heavy photography, fast load

Large, high-fidelity artwork images had to load fast on every device without sacrificing visual quality — gallery-grade resolution at web-grade speed.

A custom WordPress theme designed alongside Dialogue Design — minimal interface, quiet typography, image-driven layouts. Curators compose exhibitions and artist pages from a flexible component library; visitors get an animated, gallery-grade experience that loads instantly.

Custom WordPress Platform

  • WordPress + Advanced Custom Fields (ACF) for maximum content flexibility
  • ACF Flexible Content blocks for exhibitions, artworks, artists, and editorial pieces
  • Custom post types for artists and exhibitions with rich metadata — medium, dates, dimensions, provenance, participating artists
  • Editor-friendly back-office that gives curators control over composition, not just copy
  • Modular architecture that grows with the programme — new shows, new artists, new editorial slot in without code changes

Design Collaboration with Dialogue Design

  • Dialogue Design led the visual identity — quiet typography, generous whitespace, image-first composition
  • Kukarika translated the design into a pixel-perfect, responsive WordPress theme
  • Brand consistency from typography to spacing to image treatment, on every screen
  • Mobile-first execution that holds the same precision the gallery's physical space communicates

Choreographed Animations

  • Scroll-driven reveals that frame each artwork as the visitor arrives at it — fade, lift, and crop staged in sync with the page
  • Smooth page transitions between exhibitions, artworks, and artist pages — no abrupt cuts, no hard refreshes
  • Image entrances tuned to the gallery's pace — slow enough to feel deliberate, fast enough to feel responsive
  • Cursor-aware micro-interactions on artwork thumbnails, gallery hovers, and navigation links
  • Motion that respects the work, not competes with it — reduced-motion preferences honoured for accessibility

Exhibition Presentation

  • Dedicated exhibition pages combining curatorial text, full-bleed installation photography, artwork-by-artwork detail, and downloadable press material
  • Past / current / upcoming structure with the current show pinned at the top of the archive
  • Cross-linking from exhibitions to participating artists and back
  • Per-artwork detail pages with title, medium, dimensions, year, and provenance — gallery-grade typography on every record

Artists Directory

  • Comprehensive roster of represented and exhibited artists, structured around the gallery's curation model
  • Per-artist pages with biography, selected works, exhibition history, and press mentions
  • Filterable artist archive — by medium, by representation status, by exhibition history
  • Cross-linked with the exhibitions module — visitors move from a show to its artists, and from an artist to every show they've appeared in
  • Managed end to end by the curation team — adding an artist is a content task, not an engineering one

Performance & Scalability

  • Lazy loading and adaptive image delivery tuned for large-scale artwork photography
  • Cloudflare CDN delivery for fast loads across devices and regions
  • Core Web Vitals tuned so animations stay smooth and pages stay quick even as the programme expands
  • Built-in scalability — new shows, new artists, new editorial pieces plug straight in without rebalancing the platform

A digital presence that reads like the gallery itself — work first, curation quiet, navigation effortless. The team manages it without engineering, and visitors leave with the work on their mind.

  • Image-first presentation — exhibitions and artworks command the screen the way they command the wall
  • Choreographed animations — motion that frames the work instead of competing with it
  • Artist visibility — a comprehensive directory that supports the gallery's roster and curation history
  • Curator autonomy — exhibitions, artists, and editorial are managed by the curation team without code
  • Brand consistency — digital experience aligns with Dialogue Design's visual system and the gallery's identity
  • Performance — large-format artwork photography loads fast on every device
  • Growth-ready — the programme can expand without rearchitecting the platform
WordPress · Custom ThemeAdvanced Custom Fields (ACF) · Flexible ContentCustom artist & exhibition post typesFiltered artist directoryScroll-driven reveal animationsSmooth page transitionsCursor-aware micro-interactionsReduced-motion accessibility honouredImage-first gallery layoutsLazy loading & adaptive image deliveryPHP · MySQLCloudflare CDN · Caching layerDesign partnership with Dialogue Design
// Outcome

The ADAG website is the gallery's digital wall — image-first, animated with intention, and built to give every exhibition and every artist the same gallery-grade presence the space gives them in person.

With Dialogue Design's visual leadership and Kukarika's modular development, the curation team now has a scalable, animation-rich digital home for their programme — one that reads like the gallery, evolves with the gallery, and never gets in its way.

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