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arifoods

Ταξίδι στις αυθεντικές μεσογειακές γεύσεις

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Client ARIFOODS
Scope WEBSITE
Role DEVELOPER
Design BLIND STUDIO
Visit arifoods.gr ↗

ARI Foods has been curating Greece’s gastronomic map for export since 2001 — selecting the country’s finest flavours and presenting them as a premium range of Mediterranean antipasti with Greek character and Mediterranean finesse. The mission has been singular from the start: take the most refined Greek flavours and put them in the hands of the people looking for them, wherever they are. Sourced from a trusted network of producers and partners and built on uncompromising quality, the ARI range now travels to 29 countries across Europe and the Americas. ARI needed a digital presence as carefully composed as the products themselves — bilingual, photography-led, export-aware, and easy for the in-house marketing team to keep current as the range and the export network grow. In collaboration with Blind Studio (design), Kukarika delivered a custom WordPress platform that brings the ARI story, the product range, the sourcing network, and the international footprint together under one quietly confident roof.

A premium Greek food brand exporting to 29 countries needed a digital home as carefully composed as the range itself — bilingual, photography-led, B2B-aware, and editable by the marketing team without engineering for every update.

01

Premium brand presentation

A range built on uncompromising quality needed a site that read with the same care — restrained typography, generous photography, calm pacing. Anything noisy or generic would undermine the product on the page.

02

International audience

The brand exports to 29 countries across Europe and the Americas. The site had to address importers, distributors, food professionals, and end consumers — across markets, languages, and contexts.

03

Product range storytelling

Each antipasto carries its own ingredient story, sourcing origin, and Mediterranean reference point. Products needed structured presentation that lets the story breathe — not a flat catalogue.

04

Producer & sourcing story

The trusted network of producers behind the range is part of the brand. The site had to give that network real visibility, not bury it behind a generic "about" page.

05

Heritage narrative

The company's 2001 founding and its gastronomic curation mission are core to the positioning. The site had to telegraph that heritage clearly without leaning on dates and timelines alone.

06

Marketing autonomy

The internal marketing team needed to manage every product, story, and market page in plain language — no developer in the loop for new content.

07

Bilingual at minimum

Greek for the local audience, English for the export network — both versions had to feel native, with no copy-paste translation hand-offs slowing the team down.

A custom WordPress theme designed with Blind Studio — restrained typography, generous food photography, calm pacing. Marketing composes products, stories, and market pages from modular components; visitors get a brand-grade reading experience that loads instantly across every export market.

Custom WordPress Platform

  • WordPress + Advanced Custom Fields (ACF) for maximum content flexibility
  • ACF Flexible Content blocks for products, stories, sourcing pages, and editorial features
  • Custom post types for products and producers with rich metadata — origin, ingredients, range, market availability
  • Editor-friendly back-office that gives marketing control over composition, not just copy
  • Modular architecture that grows with the range and the export footprint — new products, new producers, new markets all plug straight in

Design Collaboration with Blind Studio

  • Blind Studio led the visual identity — restrained typography, generous whitespace, photography-led composition
  • Kukarika translated the design into a pixel-perfect, responsive WordPress theme
  • Brand consistency from typography to spacing to image treatment, on every screen
  • Mobile-first execution that holds the same precision the brand maintains on the packaging

Product Range Showcase

  • Dedicated product pages combining hero photography, ingredient story, sourcing context, and serving suggestions
  • Filterable product archive by range, category, and key ingredient
  • Cross-linking from products to their producers and back — the sourcing story stays one click away from any product page
  • Full-bleed product photography paired with the calm typographic system Blind Studio set

Sourcing & Producer Story

  • A dedicated producers module that gives the trusted supplier network real editorial visibility
  • Per-producer pages with origin, specialty ingredients, photography, and the products they contribute to the ARI range
  • Producer ↔ product relationships modelled cleanly — adding a new producer auto-links them across every relevant product page
  • Heritage narrative threaded across the site — the 2001 founding, the curation mission, and the gastronomic point of view always one scroll away

Bilingual, Export-Ready Architecture

  • WPML-powered bilingual content model — Greek and English maintained in parallel across every product, producer, and editorial page
  • Per-language URLs and metadata so the site indexes cleanly in every market
  • Marketing team manages both language versions from one WP back-office without copy-paste translation hand-offs
  • Architecture ready to add further languages as the export network expands beyond Europe and the Americas

Performance for International Audiences

  • Lazy loading and adaptive image delivery tuned for large-scale food photography
  • Cloudflare CDN delivery so the site loads fast in every export market, not just at the head office
  • Core Web Vitals tuned so the brand reads as polished on every connection and every device
  • Built-in scalability — new products, new markets, new producer stories plug straight in without rebalancing the platform

A digital presence that matches the kitchen — quietly confident, photography-led, bilingual, and effortless for the team to keep current as the range and the export footprint grow.

  • Premium brand presentation — the digital experience now reads with the same care the product carries on the shelf
  • Export-ready bilingual architecture — Greek and English native, every page indexed cleanly across 29 markets
  • Product clarity — the antipasti range is presented with structure, ingredient context, and gallery-grade photography
  • Producer visibility — the trusted supplier network has its own editorial home rather than being buried in an about page
  • Marketing autonomy — products, producers, and editorial pieces are managed in plain language without developer involvement
  • Brand consistency — digital experience aligns with Blind Studio's visual system and the ARI identity end to end
  • Growth-ready — new products, new producers, and new export markets plug straight into the existing architecture
WordPress · Custom ThemeAdvanced Custom Fields (ACF) · Flexible ContentCustom product & producer post typesProduct ↔ producer relationship modelWPML · Bilingual content (EL / EN)Per-language URLs & metadataImage-first product photographyLazy loading & adaptive image deliveryPHP · MySQLCloudflare CDN · Caching layerDesign partnership with Blind Studio
// Outcome

The arifoods.com platform is a digital extension of the kitchen ARI has been building since 2001 — the same care for sourcing, the same attention to presentation, the same outward-looking pride in Greek flavour.

With Blind Studio's visual leadership and Kukarika's modular WordPress + ACF development, the marketing team now has a bilingual, export-ready, editor-friendly platform that grows with the brand — every new product, every new market, every new producer story slotting straight in. The first bite is just the first step in a long, very tasty journey.

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