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elta90

Corporate site for a biomedical equipment distributor

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Client elta90
Scope WEBSITE
Role DEVELOPER
Design KUKARIKA
Visit elta90mgr.gr ↗

ELTA 90 MGR is a Greek distributor of high-quality biomedical and laboratory equipment, partnering with leading manufacturers to equip healthcare providers, diagnostic labs, and research facilities. Its catalogue spans clinical diagnostics and microbiology, molecular genetics, IVF, general laboratory equipment, consumables, and bioinformatics — backed by a team that positions itself as a partner in its clients’ success, not just a supplier. The company needed a corporate platform that communicates the breadth of its six business units, the depth of the technologies it brings to market, and the trust signals — ISO certifications, manufacturer partnerships — that are non-negotiable in a medical-grade sector. Designed and developed end to end by Kukarika on a custom WordPress + ACF foundation, the site brings the company story, the business units, the technology portfolio, and the certifications together into one authoritative, easy-to-maintain home.

A biomedical equipment distributor operating across six distinct business units, bringing a deep portfolio of advanced technologies to market in a sector where trust, certification, and precision are non-negotiable. The site had to communicate all of that with the authority the field demands — and stay easy for the ELTA 90 team to keep current.

01

Six business units

Clinical Diagnostics & Microbiology, Molecular Genetics, IVF, General Laboratory Equipment, Lab Consumables, and Bioinformatics — each with its own audience, vocabulary, and content. The site had to give each unit a clear home without fragmenting the brand.

02

Deep technology portfolio

Ten advanced technologies — NGS, MALDI-TOF, AST, LiquidArray, karyotyping, time-lapse IVF incubation, DNA fragmentation, automation, sample management, real-time PCR — needed structured, credible presentation for an expert audience.

03

Certification & trust

ISO 9001, ISO 13485, ISO 14001, and regulatory approvals are decisive in medical procurement. The site had to surface them prominently, with the actual certificate documents downloadable.

04

Medical-sector authority

The design and tone had to read clinical, precise, and trustworthy — the visual language that healthcare and laboratory buyers expect, with zero room for noise or gimmick.

05

Manufacturer partnerships

ELTA 90's value rests on representing leading manufacturers. That partnership positioning needed visibility across the units and technologies, not buried in an about page.

06

Content autonomy

The team needed to manage units, technologies, certifications, and news directly — no developer in the loop every time the portfolio expands.

A custom WordPress + ACF platform designed and built end to end by Kukarika — clinical, precise, authoritative. Business units, technologies, and certifications each get their own structured home, and the ELTA 90 team manages all of it without code.

Custom WordPress + ACF Platform

  • WordPress + Advanced Custom Fields (ACF) for maximum content flexibility
  • ACF Flexible Content blocks for business units, technologies, certifications, and editorial features
  • Custom post types for business units, technologies, and certifications with rich metadata — category, application area, related units, document attachments
  • Editor-friendly back-office that gives the ELTA 90 team control over composition, not just copy
  • Modular architecture that grows with the portfolio — new units, new technologies, new certifications all plug straight in

Design by Kukarika

  • Visual identity and site design produced in-house — clinical, precise typography, calm whitespace, trust-forward composition
  • A restrained palette and structured layout that reads as medical-grade authority, not generic corporate
  • Mobile-first execution that holds the same precision on every screen
  • Brand consistency from the homepage hero through the business units, the technology portfolio, and the certifications

Business Units Architecture

  • Dedicated pages for each of the six units — Clinical Diagnostics & Microbiology, Molecular Genetics, IVF, General Laboratory Equipment, Lab Consumables, Bioinformatics
  • Each unit explains its scope, the diagnostics or solutions it covers, and the technologies behind it
  • Cross-linking from units to the relevant technologies — buyers move from "what we cover" to "how it works" in one click
  • Structured so the company reads as one cohesive partner with clearly defined specialisms

Technologies Showcase

  • A dedicated module presenting the technology portfolio — Next Generation Sequencing, MALDI-TOF, Antimicrobial Susceptibility Testing, LiquidArray, Microscopy / Karyotyping, time-lapse IVF incubation, DNA Fragmentation, Automation, Sample Management, Real-Time PCR
  • Each technology gets a clear, credible explanation aimed at an expert audience
  • Technologies cross-link to the business units that deploy them — the portfolio stays connected to the catalogue
  • Designed to expand cleanly as ELTA 90 brings new innovations to market

Certifications & Trust Layer

  • A prominent certifications section — ISO 9001:2015, ISO 13485:2016, ISO 14001:2015, and the relevant regulatory approval
  • Each certificate is downloadable as a PDF straight from the site — the proof buyers need, one click away
  • Manufacturer-partnership signalling woven through the units and technologies
  • Built so the team can swap in renewed certificates as they're reissued, without touching code

Performance & Maintenance

  • Lazy loading and adaptive image delivery tuned for product and laboratory photography
  • Cloudflare CDN delivery for fast loads across devices and regions
  • Core Web Vitals tuned so the company reads as polished on every connection
  • Continuous platform maintenance — updates, security, content support — handled by Kukarika

A corporate presence that reads like the company — clinical, authoritative, partner-minded — and a platform the ELTA 90 team runs themselves as units, technologies, and certifications evolve.

  • Business-unit clarity — six specialisms each have their own clear home within one cohesive brand
  • Technology visibility — the ten-technology portfolio is presented credibly for an expert audience, cross-linked to the units that deploy it
  • Certification trust — ISO 9001 / 13485 / 14001 and regulatory approvals are prominent and downloadable, meeting medical-procurement expectations
  • Medical-sector authority — the in-house Kukarika design reads precise and trustworthy, the visual language healthcare buyers expect
  • Content autonomy — units, technologies, certifications, and news are managed by the ELTA 90 team without developer involvement
  • Growth-ready — new units, technologies, and certifications plug straight into the existing architecture
WordPress · Custom Theme (Kukarika design + development)Advanced Custom Fields (ACF) · Flexible ContentCustom post types — business units, technologies, certificationsUnit ↔ technology relationship modelDownloadable certification documents (PDF)Image-first product & laboratory photographyLazy loading & adaptive image deliveryPHP · MySQLCloudflare CDN · Caching layerIn-house design system by Kukarika
// Outcome

The elta90mgr.gr platform is a digital extension of a biomedical partner that takes precision seriously — the same rigour in the diagnostics, the same care in the certifications, the same authority across every business unit shows up on every page.

Designed and developed end to end by Kukarika on a WordPress + ACF foundation, the site brings six business units, ten technologies, and a full set of ISO certifications together into one coherent, editor-friendly home — one the ELTA 90 team runs themselves as the portfolio and the partnerships continue to grow.

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